About Our Store
Cash Royalty Family is a family apparel business that has gained international recognition for the exceptional variety and style of its casual athletic apparel and streetwear and its commitment to family, community, and old-school morals.
Kedar Nemley founded Cash Royalty Family first as an independent record label in 2014. Born in Queens, NY, Kedar made CRF a family-centered business from the start, his son, Malik Nemley, becoming the label's first artist. Already an outstanding rapper who had been nominated for Best New Rapper at the Underground Music Awards and had appeared in the 2011 XXL Magazine and Hip Hop Weekly, Malik would soon be collaborating with a host of other well-known hip hop artists, including Fred the Godson, Red Café, who was signed to Bad Boy Records at the time, Jaquae, who had several number 1 hits on Hot 97.1 FM, and many others. Over the years, they did several live shows and tours, including performances at B.B. King's for the Underground Music Awards and appearances at Shady 45 radio station in Manhattan, NY, and elsewhere.
Kedar and Malik began making Cash Royalty Family clothing & accessories and selling it locally and at their shows. They immediately discovered a demand for their apparel and growing brand loyalty. CRF resonated with the community. After taking a break from the music business, Kedar focused on building the brand and its online apparel store.
Today, CRF – "Where Luxury Meets Comfort"– is recognized throughout the U.S. and over 100 other countries, with international trademarks. Adding style to everyday wear, Cash Royalty Family offers a wide variety of clothing & accessories, featuring their comfortable luxury 100% exotic Italian leather Cash Royalty footwear, ostrich, python, and crocodile. Their newly added collection, Cash Royalty Family International, offers the same design and quality you can expect from CRF but with the CRF Logo emblazoned with the name of the wearer's country of origin or favorite country. Choosing from Italy to the Dominican Republic and beyond, wearers can proudly show their CRF International clothing to represent the same positive CRF message. With this line of clothing, we broaden our outreach and message worldwide, welcoming every nationality, race, gender, and religion.
CRF has a constantly growing global following of customers drawn to the clothing and the message.
Above all else, Cash Royalty Family is truly family, and Kedar believes in treating each other – and the world – like Royalty. Cash Royalty Family stands for positivity, unity, old-school morals, family values, acceptance, and inclusion.
CRF is more than just great clothes, it's a movement, and Kedar has designed CRF to do its part to uplift, encourage, and bring people together every day in these extremely divided times. The company gives back through donations from purchases and community involvement. With donation apps and online platforms, it's now easier than ever to do good and reach more people. CRF also has its mobile app coming soon.